"The Goalposts Have Moved"
This Is How You Attract More Targeted Web Visitors • Increase Viewer Engagement • Achieve Higher Conversions And Sales Online in 2023/24
♦ Set Up Individual Automated Campaigns For Each Of Your Products And Services That Will Attract & Convert The Right Type Of Visitors You Want To Reach
♦ Continuously Promote Single Offers To Customers Who Are More Likely To Purchase From Your Higher-Value Tiers Of Your Ascension Ladder Of Services And Products
IMPORTANT
Promoting Services and Products Online? You Need To Know This...
Make Sure You're Not Missing Out On These Two Key Strategies
1. It's likely you have a website or eCommerce store, however, if you're not also promoting one single 'Irresistible Offer' through a dedicated landing page connected to a backend funnel site for each of your services and products, you're likely missing out on considerable revenue uplift. This approach maximises visitor focus, reduces page bounce rates and ultimately boosts your online conversions
2. Understanding this next key tactic can quickly cover your ad costs from your front-end offer. Additionally, it continuously grows your customer base at a low cost or even free. Higher margins are achieved on the back-end by promoting further cross-sell, upsell, downsell offers, plus utilising 1-click 'order bumps' to double or triple your average order value (AOV) by presenting these to buyers immediately after they made the initial front-end purchase.
Plus, factor in all the additional revenues from each customer's Lifetime Value (CLV)
With just these two examples alone, it's highly likely you may be missing out on significant opportunities for higher growth
WATCH THE VIDEO BELOW
Request access to the full webinar
where you'll get to see behind the curtain
'How To Achieve Higher Conversion Online'
Why attend this webinar? With an estimated 1 to 1.8 billion websites and 30 to 50 billion indexed web pages on the internet, generating traffic to your digital assets is increasingly challenging. Attention spans are at an all-time low, lasting around 8 to 10 seconds before visitors bounce off, making it difficult to capture and retain interest. Traditional methods like organic SEO requires consitent creation of high-quality relevant content that gets posted daily and viewed, together with link building, all of which can take months of effort to achieve rankings, but even then, algorithms change and results can be unpredictable. Online advertising costs are continuously rising, plus competition for keywords is becoming more expensive. Moreover, visitor engagement remains a challenge, with high bounce rates and cart abandonment rates surpassing 70%. In this highly competitive landscape, where over 90% of businesses now promote online, making it crucial to understand the most effective strategies for attracting visitors and boosting conversions. By attending this webinar, you will gain awareness and insights into the strategies that yield the best results in today's ultra-competitive environment. You can then implement these strategies yourself or consider enlisting the expertise of Webmasters Digital to set up and manage these campaigns on your behalf
Use a Convert Loop Infinity Sequence
for EACH of Your Services and Products
Creating Automated Winning Campaigns With 'Convert Loops'
Core Fundamentals ♦ Winning Strategy ♦ Trusted Tactics
Just Some Of The Key Elements We Deploy To Increase Your Growth
Campaign Planning ∞ Landing Pages + Funnel Sites ∞ Direct Response Copywriting ∞ Video ∞ Ads (Search & Social) ∞ Email Drip Campaigns ∞ Metrics & Measurement ∞ Conversion Optimisation
Our Core Services To Maximise Your Campaign Success
Planning & Strategy
Strategy is the big-picture planning prior to implementing key tactics, outlining the goals to reach your target audience, covering market research, segmentation, positioning, together with the marketing channels to achieve key objectives
Customer Profiling
Customer profiling involves gathering and analysing data about your target audience to create detailed customer personas, which helps to understand your customers' demographics, interests, behaviours and pain points to produce more effective, personalised strategies
Customer Journey Mapping
Customer Journey Mapping produces a visual representation of the end-to-end experience a customer will have with your business, to help understand and optimise touchpoints and interactions across all the various stages, from initial awareness, pre and post-purchases, plus enhance customer satisfaction and loyalty
Competitor Analysis
Competitor analysis involves researching and evaluating your competitors' strategies, strengths, weaknesses, market positioning, to identify opportunities and differentiate, plus develop strategies to gain a competitive advantage in the market
Campaign Mapping Session
First we'll map out your campaign together, input variables for expected conversion ratio outcomes for expected ROI, then measuring against actual ROI, then reviewing and refining your campaign to achieve the best opportunity for a successful outcome
MoneySite Landing Pages
Landing pages are a standalone mini-website designed with a specific goal in mind, such as lead generation or product promotion, designed and optimised specifically to increase visitor engagement and conversion by focusing on a clear and compelling single offer, whilst minimising distractions, visitors act on the 'call-to-action'
MoneySite Funnel Sites
A Funnel site extends your lander site, guiding visitors through a series of additional offers with the goal of immediate purchases, while they are still in a buying mindset. A funnel site includes a lander page, with backend offers via upsell/ cross-sell /downsell pages, plus a final Thank-You page, with a link to your Webinar. Funnel sites optimise the customer journey and maximize conversion at each stage
Direct Response Copywriting
Direct Response Copywriting is a persuasive writing technique focused on eliciting an immediate response from visitors. It emphasises strong headlines, compelling storytelling, persuasive language, plus aa clear calls-to-action todrive conversion and generate a direct response, such as a purchase, or sign-up/ inquiry
Creations Graphics
Graphic design for Landers & Funnels is the art of creating visually captivating and persuasive elements to engage visitors and help drive a conversion. This includes designing attention-grabbing imagery, clear and visually appealing call-to-action buttons and overall layout optimisation to guide visitors towards taking a desired action, whilst aligning with brand identity
Creations Video
Videos on Landing pages & Funnels are a powerful tool to engage and convert visitors. It involves creating short, impactful videos that highlight the key benefits, features, plus testimonials related to the product or service being promoted. These videos capture attention, convey information effectively and create an emotional connection with viewers, ultimately encouraging them to take action on the landing page
QIKADS
PPC (Pay-Per-Click) Ads along with ReTargeting Ads are a highly effective and efficient method for businesses to target specific visitors based on keywords, demographics, and specific geographic locations. By driving your type of targeted traffic to a landing page or funnel site, which can rapidly generate conversions, make online Ads an incredible valuable tool for driving results, when done right, especially by creating Self-Liquidating Offers (SLO’s)
Email Campaigns
Email marketing automation (autoresponder) 'drip' campaigns are a series of pre-scheduled emails sent to subscribers over a specific period or triggered by certain actions. The goal is nurturing leads, building relationships and driving conversions by delivering relevant and timely content and offers to your subscribers based on their interests and behaviours through the customer journey
GetConversion 'CRO2'
Conversion rate optimisation (CRO) is the process of improving the percentage of your visitors who take a desired action, whether making a purchase, filling out a form, or subscribing to your newsletter. It involves analysing user behaviour, identifying areas for improvement, then implementing strategies including A/B split testing to pages, optimising design, headlines, content, refining the call-to-action and streamlining the conversion process to increase conversion rates
WebMetrics
Understand how every page, every traffic source, every ad and every offer is converting. Using unique lossless tracking to provide metrics to empower the right actionable marketing decisions, tracking every single customer journey through your campaigns, reviewing their progress beginning to end to fully understand each customer ‘Lifetime Value’ (CLV) across all your funnel campaigns, plus how many other products/ services they have purchased from you. Even when visitors switch devices or clear cookies, we can still track their whole conversion story
Automation Flows
Automation tools facilitate seamless integration and data exchange between crucial marketing tools and platforms, including CRM, email marketing, traffic sources, social media platforms and many more key processes. These automations streamline workflows, automate various processes, synchronise data back and forth, whilst enhancing efficiency by eliminating the need for constant manual intervention and management, which reduces costs
Evergreen Webinars
Evergreen webinars provide numerous benefits for online promotion and sales, particularly for high-end offerings. These automated, pre-recorded webinars create a live experience while allowing viewers to access them at their convenience throughout the day. Acting as 24/7 sales machines, educating and promoting offers. Running various types of evergreen webinars enables scalability without the potential risk of technical issues associated with holding live events
USE SPECIFIC DATA DRIVEN MARKETING IN YOUR BUSINESS.
ACHIEVE HIGHER CONVERSION RESULTS
DIGITAL ASSETS
TRAFFIC GENERATION & KPI's
TL:DR Get in touch!
Webmasters.Digital
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Trading as Webmasters Digital
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